« Branding

Brand Strategy

Your brand and why

The brand strategy is the guide to follow to achieve the solid development of a product or business over time. With it we define its purpose, its reason and way of being in order to position it in the market and gain a place in the minds and hearts of its customers.

What we do

Making your brand reborn

If you have the feeling that your brand is not fully positioned in the market, that perhaps the graphic brand is no longer aligned with its values, if you are expanding your products or services and need to restructure the network of your different businesses, get in touch with us and we will study your case so that you can get back on track.

Group of brands, parent brand or sister brands

Often we find a network of brands where each of them covers a specific service or product within the same company. With the Brand Architecture we structure the relationships between brands and sub-brands, specifying and defining the mission, positioning and strategy of all of them, depending on the audience to which they are directed.

Where are you placed in the minds of your customers?

Brand positioning tries to influence the mind of the consumer on the way in which he perceives your service or product. What makes you different or similar to your competition? What benefits do you offer in comparison? who is your target audience? We identify and segment your potential customers so that your message reaches loud and clear.

Your reason for existing

Involve all the parties that make up your brand, from your workers to your customers, in achieving your goal. The purpose is not created to sell more, but to generate a positive impact on society and facilitate the emotional connection between the company and the public.

The pillars of your brand

Defining the vision, mission and values of your business is to put on paper the ethical and strategic pillars that drive your brand. In this way, you will always have your compass pointing to the objective set and, as time passes, they will be the point of reference for possible new services, products or actions to be carried out.

Who is your brand targeting? Who is the person you designed your product or service for? Where do you live, what do you eat, what habits do you have? Knowing your ideal customer will help you make improvement decisions, communicate your message effectively, and create experiences that really connect with them.

The personality of your brand, as well as that of each person, is the essence of your business, what makes it unique and differentiates it from the competition. How would you like your brand to be perceived? Defining your brand personality is the first step in developing an effective communication strategy, a coherent presence, and a lasting relationship with your customers.

Brand management is the art of shaping the perception and reputation of your brand, building a solid and authentic identity that connects with your audience. It is a continuous process of planning, development and direction, which seeks to inspire trust and loyalty in the target audience, generating a lasting impact on their minds and buying behavior. We help you grow and position your brand day after day working as a team. If you need extra hands to help your brand achieve its goals, contact us.

ATER y Genera

Redesign of the ATER brand and birth of its sister brand Genera. Analysis of the strategic pillars of each brand and the challenge of achieving a homogeneous but differentiated identity.

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