Branderlust

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Web Conversion Rate Optimization

Applied science to increase the sales of your website

A continuous analytical method over time to permanently improve the conversion rates of your website in three phases: Research, Hypothesis and Experimentation

Do you often carry out campaigns to capture leads or sell products and services but do not have a specialist who detects the points where you may be losing sales due to design, usability or writing errors?

The acronym CRO comes from the English term Conversion Rate Optimization, which translated into Spanish is Optimización de Tasa de Conversión.

What is conversion rate optimization good for?

To detect and refine the marketing actions and the sales and conversion pages of your website to learn from your audience, detect what works best or possible technical errors that are occurring on your website and you are not aware of them.

With this you will get your conversion rate to be increasingly higher and you will identify for future campaigns, according to your target audience, what are the texts, creatives and designs that work best, as well as detect errors that make more people leaving the conversion funnel than they should.

Cyclic conversion rate optimization process

PhaseI: Research

We use web analytics and quantitative analysing tools such as Google Analytics or Matomo Analytics to find out what is happening on your website and analyze critical points that may be affecting your conversion. In addition, we use qualitative analysing tools such as heat maps, session recording or form analytics, to detect how a user behaves on the web page.

Phase II: Hypothesis

After having carried out a detailed quantitative and qualitative analysis, we will propose hypotheses or assumptions that we will have to verify in a later step to detect if the assumption made is correct and if it is the cause for which low conversion rates were being obtained in a certain section of the Web page.

Phase III: Experimentation

We run different types of tests (A/B Test, Multivariate Test, Split Test or Redirection) to verify or reject the hypotheses made in the previous step.

Frequently asked questions about Conversion Rate Optimization

The web audit is a specific service that only focuses on the analysing phase, however the Web Conversion Rate Optimization service is a continuous and recurring process that never ends and requieres actions by our team.

Mainly, not to carry out actions and modifications on the web blindly and without historical data to know the real impact that the modifications that you consider would have. Many people have websites but do not have a scientific method to analyze if these changes that they suppose to improve the conversion rate are correct or not. Counting on a Conversion Rate Optimization service, you will have everything measured and registered to learn from your target audience and make decisions based on the data that you are collecting from previous experiments.

Mainly to web pages that often carry out campaigns to capture leads, e-commerce or the sale of digital products.

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